Using a professional network as an academic and researcher can help in a number of ways

  • Connecting with colleagues in similar disciplines
  • Connecting with colleagues interested in similar approaches to teaching
  • Connecting with colleagues to develop a research project
  • Promoting your work and achievements

One important element of the LinkedIn profile is the Headline. The Headline is 120 characters you can use to get the attention of the reader. Your Headline can be whatever you want to say about yourself, but most importantly, it should reflect who you are and what you do. It appears not only in your profile, but with your name 

  • When you send a message to someone
  • When you appear in their search results
  • When you send a connection request

The go to Headline for many people is their position and their employer – e.g., Lecturer at Charles Sturt University. What is this telling the reader about who you are, what your speciality is or what your values are?

Think about the following formulas when drafting your Headline

What you do and your discipline

Job title + affiliation | field o specialisation = Lecturer at Charles Sturt University | 20th and 21st century literature

What you do and a values statement

1 keyword + 3 value propositions = Computer scientist with a passion for undergraduate education and experience in conceptual modelling and research management

Your Challenge

If you have a LinkedIn profile, look at your current headline – what is it saying about you? What can you add/take away to help you connect with other academics/researchers to develop your SoTL network?


Further Reading
LinkedIn as networking and platform for faculty and researchers in 2020. (2020, January 24). The Academic Designer. 
7 tips to supercharge your academic LinkedIn profile. (2014, April 22). Our Research Blog.
Sivula, L. (2016, February 4). How to boost your academic LinkedIn profile. LinkedIn.

Example for "Making the most out of your LinkedIn Profile – The Headline":

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